Higgins is one of the most successful and recognisable names in estate regeneration and affordable house building in London and the south east.

Its support for West Ham United has further increased with a ten-year sponsorship boost for West Ham United Community Sports Trust and the Higgins Sports Link Centre in Beckton is helping develop even more community projects pioneered by the Constructive Community Link.

Company chairman Richard Higgins' long personal support for both the Hammers and community regeneration will come as no surprise to anyone familiar with him.

The support of the Higgins family has gone from strength to strength since Derek Higgins OBE founded the company in 1961, increasing their corporate sponsorship from being season ticket holders to official sponsors of the Community Sports Trust.

Higgins Group PLC applies the same commitment to their community initiative investments as they do to their entire construction activities. That means results, and Richard Higgins believes the community programme has enormous potential.

Their support will benefit tens of thousands of young people in the local boroughs to share life experiences in terms of health, friendship, fair play, tolerance of individual differences, social acceptance and fun whilst benefiting from professional football coaching courses.

"Of course, I'm delighted we can work in partnership with my favourite football club to tackle some important community issues," said Richard Higgins.