Ferdinand backs Kick It Out campaign

Anton Ferdinand has lent his weight to the latest Kick It Out initiative designed to raise awareness of anti-racism activities.

Speaking exclusively to WHUTV, the West Ham United defender backed the One Game, One Community drive being used to promote an extended week of action running until 30 October. The club's Kick It Out ambassador, Ferdinand spoke about the progress made over the years and his personal experiences of racism in football. Click here to see the interview.

During the week of action, scores of grassroots sides, schools, community groups and fans will be joining clubs like West Ham United in more than 1,000 symbolic activities promoting inclusion across the country. Last year, more than 800 events took place during the week of action, including an anti-racism match day at all 92 professional clubs in England and Wales.

West Ham United will be raising anti-racism awareness at Sunday's home game with Sunderland. For more, return to whufc.com on Thursday or check out the matchday programme this weekend. The club has a firm commitment to Kick It Out's good work and is applying for the Racial Equality Standard, a formalised commitment to creating an environment where spectators, players, managers and administrative staff can participate without fear of any racial discrimination.