Sky One wins the Premier League

Sky One have announced the launch of Premier League All Stars, a major new live football entertainment event in partnership with the Premier League and sports entertainment specialists North One Television, to air this autumn.

Premier League All Stars will see Premier League legends, celebrities and fans coming together to field teams representing all 20 Premier League Clubs playing in their kits and competing for a charity prize fund which will be donated to charities of the winning Club's choice.

This television collaboration is the first of its kind for the Premier League, having previously only agreed deals with broadcasters for the rights to Premiership football. The event will run in conjunction with the Premier League's new charity initiative, 'Creating Chances', which will showcase the Premier League and its Clubs' contributions to local communities and charities.

All of the All Stars action will take place over eight consecutive days in September at a state of the art indoor facility in London, with Sky One screening a live two-hour programme each evening.

The knockout contest will see all Clubs playing to win cash donations for their individually nominated charities with the greatest sum going to the champion's charity of choice. There's also the All Stars Trophy to play for. Will Manchester United battle it out with Chelsea again or could another team take the spoils?

Each team will comprise of heroes returning once again to wear their Club's strip, celebrities playing for the team they support and fans who normally watch from the stands will have an opportunity to be part of their team. A nationwide talent search will find undiscovered players amongst the fans, following a selection process to be launched this summer. News on the recruitment of the All Stars football stars players will be announced throughout the summer.

Richard Woolfe, Director of Programming at Sky One, Two and Three said, "Premier League All Stars offers the perfect mix of sports and entertainment. The combination of the best league in world football and the BAFTA award-winning North One Television guarantee a must-see event for the autumn. It's every man's dream to play for their favourite team and we're going to be fulfilling those dreams with the opportunity of a lifetime and it's all for an excellent cause."

Richard Scudamore, Premier League Chief Executive added, "We are very excited at the prospect of working with Sky One on this new event which will help showcase the Premier League's Creating Chances Week of Action and see a fund of £300,000 donated to our Clubs favoured charities."

Neil Duncanson, CEO, North One commented: "It's the first time the Premier League has allowed its name and its Clubs to take part in a new competition. We were tasked by Sky One to come up with something big and something imaginative. It's going to be a little futuristic too and promises to be one hell of an event."

Look out for more information on how to apply to take part in Premier League All Stars...