West Ham United enters a New Era

West Ham United, in a deal brokered by Copyright Promotions Sport (CPS), has appointed New Era Caps as a major licensee for apparel and headgear.

The deal is for T-Shirts, Polo Shirts, Fleeces, Sweat Tops, Casual Shirts, Casual Jackets, Casual Tracksuit Trousers, Casual Shorts, Sailing Jerseys, as well as scarves, headwear and gloves.

All of the items will be dual-branded with West Ham United crest and the New Era logo. New Era, who recently opened their flagship headwear store in Central London, will be looking to have a dedicated area in the West Ham United Stadium retail store, carrying a wide range of great quality fashionable headwear and apparel to raise the profile of both brands.

Says Victoria Robb Commercial Manager at CPS: "We are very excited by this deal. This is the first time that New Era Caps have ventured into football clothing and it is further evidence of the strength of the West Ham United brand. "

Those comments are echoed by Peter Lee, Chief Operating Officer of New Era who says he is extremely excited at the prospect of bringing the cutting edge New Era branded West Ham United merchandise to their passionate fan base in this four-year deal.

He says: "Combining West Ham United's heritage with that of New Era is really a marriage made in heaven, I am thrilled with this great opportunity and cannot wait to go live before Christmas with our opening product ranges".

Gudmundur Gislason, West Ham United's Director of Retail and Merchandising says: "West Ham United is very pleased to have signed this contract with New Era Caps. We are looking forward working to offering our fans great New Era products."