West Ham United enters a New Era

West Ham United, in a deal brokered by Copyright Promotions Sport (CPS), has appointed New Era Caps as a major licensee for headgear. The deal is for scarves, headwear and gloves.

All of the items will be dual-branded with the West Ham United crest and the New Era logo. New Era, who recently opened their flagship headwear store in Central London, will be looking to have a dedicated area in the Boleyn Ground retail store, carrying a wide range of great quality fashionable headwear to raise the profile of both brands.

Those comments are echoed by Peter Lee, Chief Operating Officer of New Era who says he is extremely excited at the prospect of bringing the cutting edge New Era-branded West Ham United merchandise to their passionate fan base in this four-year deal.

He says: "Combining West Ham United's heritage with that of New Era is really a marriage made in heaven. I am thrilled with this great opportunity and cannot wait to go live before Christmas with our opening product ranges."

Gudmundur Gislason, West Ham United's Director of Retail and Merchandising says: "West Ham United is very pleased to have signed this contract with New Era Caps. We are looking forward working with New Era to offer our fans great New Era products."