OLYMPIC javelin champion, Tessa Sanderson OBE, has become the first sports star to officially support Newham's Olympic preparations.
The 1984 Olympic gold medallist announced her involvement as the borough's main sports ambassador during a special half-time appearance with the Mayor of Newham Sir Robin Wales at Saturday's West Ham against Arsenal match.
The London Borough of Newham, home to West Ham United Football Club, was confirmed a host borough for the 2012 Olympic and Paralympic Games in July.
A main slice of the Olympic Park, including the hockey facilities, media centre and main stadium, will be in Newham, representing a once-in-a-lifetime opportunity for the borough in terms of jobs, improved infrastructure, sporting facilities and housing.
The news will be a big boost to gearing the borough up for the world's biggest sporting spectacular in 7 years time
Sir Robin welcomed Sanderson, who recently appeared in the reality hit Strictly Ballroom, to Newham's Olympics team, saying he is excited to have such a fantastic all round athlete on board as a role model for local children.
He added: "We have an incredible amount of talent in Newham, which we are committed to nurturing in order to get as many athletes as possible competing on home soils in 2012."
Ms Sanderson used the opportunity to thank West Ham United and its fans for their strong support of the bid and said she is excited to work with Newham Council, one of the key host borough for the 2012 Olympic Games and Paralympic Games.
"I look forward to encouraging greater sports participation throughout the borough, across people of all ages, and helping to continue the enthusiasm and spirit generated in the lead up to the Games.
"After competing in six consecutive Games, I appreciate what an awesome phenomenon they are both on and off the sporting field. They are a unique opportunity for the local community with the potential to radically improve the area."