THE BBC's Match of the Day crew came along to the Mile End
Stadium recently to see West Ham United's Asians in Football
Project in action.
Hammers stars Bobby Zamora and Anton Ferdinand were on hand along
with coaches from the West Ham United In the Community, as the BBC
cameras were treated to a look at some of the work West Ham United
regularly undertakes in the local community.
On the agenda was the school-team football session, which involved
around 70 boys and girls from eight schools in the local borough of
Tower Hamlets.
This is a coaching session that West Ham United conducts every
week, giving local youngsters the chance to take on other schools
in their borough.
As you can see, Bobby and Anton were on hand to lend their
expertise, and show off a few skills, as the children enjoyed
a coaching session with the West Ham first-team heroes.
Head of West Ham United's Asians in Football Project, Mick
King, said: "This is a specific coaching project that we run
every week at three different venues across two boroughs.
"It fits in to the wider structure of P.E. and curriculum work
that we do. The work also ties in with West Ham United's
Academy coaching, as the kids who take part have a chance of
progressing into the pre-Academy coaching programme.
"The Match of the Day team were keen to come down to West Ham
to film some of the work we do in the local community as part of
the Premier League's initiative to gain publicity for the work
of clubs in the local community."
The piece will appear on Sunday morning's broadcast of Match of
the Day.
For more information on West Ham United In the Community please
contact 0870 1125 066.
Bobby And Anton Join Community Coaching
4th November 2005