League And Coca-cola Reveal Their Real Colours

Football League chairmen and managers joined forces yesterday to help launch Coca-Cola¹s title sponsorship of The Football League.

The three-year deal is the biggest title sponsorship deal in The League's history and helps demonstrate Coca-Cola¹s commitment to domestic football.

Brighton boss Mark McGhee, Wolves manager Dave Jones, Gillingham chairman Paul Scally, Peterborough United manager Barry Fry and Boston United Director of Football James Rodwell joined in the launch celebrations by being pictured in front of Coca-Cola's famous electronic billboard in London's Piccadilly Circus, which displayed the Coca-Cola Football League logo for the day.

Steve Cumming, Coca-Cola Great Britain Sponsorship Manager said: "Coca-Cola Great Britain has been investing in football for over 30 years in this country, from grassroots to international tournaments. We are really excited to be associated with The Football League, at the heart of our domestic football. Our aim is to bring a renewed, vibrant experience to fans in their local community, adding to their enjoyment and access to the game with our biggest-ever commitment to domestic football in the UK.

"We see a great connection between Coca-Cola and The Football League: authenticity, a strong heritage, optimism and inclusivity. Real football for real fans at the heart of the community."

At yesterday's launch Coca-Cola also revealed details of their £1 million Goal Chase. The challenge is for League clubs to score 4,500 goals or more during the regular season to earn a £1 million prize which will be distributed equally amongst clubs to fund a young, up and coming player for a full season.

And Coca-Cola will be changing their famous red and white colours for the first time in their history as they adopt the colours of each Football League club. So in Hull the Coca-Cola logo will appear in black and amber and in Plymouth it will be green and white.