Karren Brady joins Hammers stars at Players' Project launch
West Ham United Vice Chairman Karren Brady joined the men's and women's first team squad in launching The Players' Project - the most ambitious and integrated community programme ever created by a Premier League club - at London Stadium on Wednesday.
The Hammers stars will all become an ambassador for an area of community work. They will work on projects that are important to them personally, as part of our commitment to creating opportunities, delivering a sporting legacy and changing lives in the community.
The Vice-Chairman said: "The Players Project, we believe, is the most ambitious community campaign ever launched by a football club.
"You will see our players, each one of them acting as ambassadors for a key area of our community outreach getting out into our community and along with our community partners and champions using the power of football to create life changing experiences that bring hope, inspire change, and deliver opportunities.
"Over the coming weeks and months you will see them manning food banks, visiting lonely people in our community, tackling the serious issues of obesity and diabetes and finding out how we can help turn the tide of knife crime that is the curse of not only Newham, but London too."