West Ham United and Newham Council have revealed stunning new images of how the Olympic Stadium would look in legacy mode after the 2012 Games.
The computer-generated image (pictured right) shows an extended roof which would add to the intimate feel created by the impressive sightlines and seating lay-outs, as well as a taste of some of the wider facilities to be included in the state of the art complex under the joint proposals. Another new image (below) underlines that it could also be used as a world-class concert-venue for 100,000.
The stadium - at the heart of the Olympic Park - would include a football museum, interactive learning facilities and be a home sport for elite, club, community and school athletes of all discipline. Under the plans, it would be open for use as soon as summer 2014.
Dozens of MPs from all the main political parties have signed a pledge board confirming their support for the West Ham-Newham Bid including Tessa Jowell, the Olympics Minister when the 2012 Games were awarded to London in July 2005. Also behind the bid are 12 London boroughs, Westfield and Live Nation - global leaders in construction and entertainment events respectively - along with UK Athletics and Essex Cricket.
Vice-Chairman Karren Brady said: "This image gives a true sense of how the Olympic Stadium would look post-conversion - a truly multi-purpose, multi-event stadium that would stand as a true home for sport in this country. On 6 July 2005, a promise was made in the Queen's name. We believe in that promise and we believe in legacy.
"It's important for the UK's credibility as a sporting nation - especially in the wake of the 2018 FIFA World Cup disappointment - to keep that promise. Pulling down the stadium would waste half-a-billion pounds in taxpayers' money."
Kim Bromley-Derry said: "We see the stadium as a key catalyst in the regeneration of London. Football is pivotal, of course, but it is also a golden opportunity for other sports. It's all about creating an Olympic and multi-sport legacy for the UK and securing an economic legacy for Newham and London."
Club great Paolo Di Canio was one of many to add weight to the Bid. He said: "Having played at the Stadium Olimpico in Rome for Lazio which also had a running track, the atmosphere has always been fantastic. I am certain the passion of the West Ham supporters will create just as much of an amazing atmosphere at the Olympic Stadium in Stratford as they do at Upton Park."
(An overlay showing how the Olympic Stadium in football mode would fit inside the new Wembley Stadium)