West Ham United have become the first Premier League club to launch an innovative shirt trade-in with circular tech solution Birl.
The ground-breaking initiative marks a significant step towards reducing waste in football and supporting a more sustainable future for the game - all while saving supporters money.
Hammers fans can now trade in their used shirts at our online store and receive instant credit towards their new 2025/26 Umbro Replica Kits.
With the collection of Home, Away, Third and Goalkeeper Kits now available for the season ahead, you can get £15 off when you trade in your old shirt and spend £100, or £10 off if you spend £75.
The shirt you trade in can be any official Club shirt from past seasons, it doesn’t just have to be from 2024/25.
It’s easy to do, too. Simply select the trade-in option with Birl on the product page of our online store when purchasing your new Kit, and follow the instructions to receive your instant credit, available by a promotional code that can be redeemed at checkout online.
You’ll be emailed a label, provided in QR code format for your convenience, to send your shirt back for free, allowing you to refresh your Hammers look for the new campaign while doing your bit for the environment and claiming a great discount.
And with the Claret and Blue Home, Ecru Away and Oxford Navy Third, featuring a bold Hammers crest, to choose from - you’ll want to get kitted out in time for the big Premier League kick-off!
Each traded-in shirt will be resold, upcycled or responsibly recycled, keeping shirts in circulation and out of landfill.
In addition to resale, many of the shirts collected will be passed on to Birl’s upcycling partners to be transformed into unique new products such as bucket hats, washbags and other accessories, extending their life and giving supporters the chance to own something truly one-of-a-kind.
This collaboration sets a new standard for sustainability in football and you can trade in your old shirts now - and earn credit towards your 2025/26 Kits, by heading to shop.whufc.com!