West Ham United have secured an expansion of its eleven-year partnership with Lyca Mobile who have committed their support to the Club during The Soccer Tournament (TST).
Lyca Mobile proudly features as a partner at this year’s TST tournament, in North Carolina. Additionally, the global mobile network operator has a significant presence across all of West Ham United’s digital and social platforms during the tournament which kicked-off on 4 June 2025.
To celebrate the partnership Lyca Mobile will offer supporters a bespoke mobile plan for the duration of TST, as well as the opportunity for fans around the world to win signed shirts via a competition on social media.
TST is a $1million, 48 team, winner-takes-all 7v7 world championship event, featuring some of the sport's biggest clubs, featuring former players and popular names from social media, screen and stage.
Speaking on the extension of the partnership, Jason Henry, Head of Digital Marketing, Lyca Mobile USA said: “We’re delighted to extend our partnership with West Ham United to support them during The Soccer Tournament, which we know will be enjoyed by fans both in North Carolina and around the world.
“Our long-standing relationship with the Club is one we’re proud of, particularly in what we’ve been able to give back to fans and the local community, we’re excited to work together to connect with fans throughout TST.”
West Ham United’s Executive Director, Nathan Thompson said: “At West Ham United we pride ourselves on delivering unique and exciting opportunities for our partners, helping them reach new audiences, so we are delighted to enhance our partnership with Lyca Mobile for TST.
“TST provides the Club with a strong opportunity to connect with football fans, not only in the USA but around the world through the broadcast and digital exposure the tournament receives. Together with Lyca Mobile, we look forward to reaching and bringing together fans around the world.”
West Ham United’s roster boasts former players such as Anton Ferdinand, Ricardo Vaz Tê, James Collins and Mauro Zarate, international stars such as India international Rahul KP, as well as actor and lifelong supporter Hero Fiennes Tiffin.
The global mobile network operator, who enjoy a strong presence both in the UK and United States, has been synonymous with West Ham United with the partnership being the longest standing in the east Londoner’s roster. The pair have worked on several community led initiatives such as the Lyca Mobile Cup which champions participation in sport.