West Ham United midfielder Edson Álvarez introduces teammate and captain Jarrod Bowen to a number of Mexican delicacies in the latest episode of Lyca Mobile’s 'Hotspots'.
Álvarez got a superb taste of home comforts just a stone's throw from the Hammers' London Stadium home, as he and Bowen visited Lucia's in Hackney Wick. The open-fire hole-in-the-wall restaurant proudly serves some of the country's most authentic tacos and mezcal, bringing a taste of Mexico to the heart of east London.
During the episode, the West Ham duo are treated to a range of some of the very best and most popular tacos at Lucia's, by head chef Jomard Kurdi. Álvarez, who is affectionately known as ‘El Machín’ (the machine), speaks throughout the episode about how important food is to his culture back in Mexico, gives insight on his favourite foods and shows teammate Bowen the best way to eat a taco!
Álvarez and Bowen were both in agreement that the food on offer hit the mark, with the Mexico City-born Álvarez sharing stories with head chef Kurdi about the similarities between Lucia's and a traditional taquería.
The release of this second episode of 'Hotspots' coincides with the 2025 celebrations of Mexican holiday Cinco de Mayo, on Monday 5 May. The video encapsulates West Ham United’s and Lyca Mobile’s mission to champion east London’s diverse cultures through ‘hotspots’, which bring together football, food and community to showcase the global identify of the Club within the local area.
This engaging campaign is aimed at providing more than just entertainment - it also highlights both West Ham United's and Lyca Mobile’s commitment to being at the heart of the community, with this series telling the stories of local businesses and earning them exposure.
Lyca Mobile and West Ham United have worked in partnership for several seasons, spanning well over a decade. During that time they have collaborated on multiple projects for the benefit of their shared local communities in east London and Essex.
To find out more about West Ham United and Lyca Mobile’s partnership, click HERE.