BetwayWest Ham United and Betway announced a new partnership in February 2015 which saw the leading online gaming platform become the Club's new principal sponsor. The deal, the biggest in the Club's history, sees the Betway logo feature on the front of all of the Club's senior teams' playing shirts and trainingwear. Betway deliver world-class sports betting, casino and poker to nearly two million customers globally and this is the brand's first venture into football and the next step in a sponsorship strategy that has already seen the sportsbook invest heavily in darts and UK horseracing.

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