West Ham United announce partnership with Fetch.ai


West Ham United has today announced Fetch.ai as the Club’s first Official Artificial Intelligence Partner of the men’s and women’s teams.

Fetch.ai, a Cambridge based artificial intelligence lab, is using artificial intelligence to remove third parties, aiming to hand over control to consumers. In the current economy this means Fetch.ai will help individuals gain full control over their digital interactions including making travel arrangements, booking a hotel, parking, and social media. On a business level, Fetch.ai is working with various industries from the manufacturing, supply chain, healthcare, and mobility sectors.

As Club partners, Fetch.ai will promote their brand on the LED perimeter advertising system at London Stadium and across the Club’s ever-growing international channels.

West Ham United Chief Commercial Officer Nathan Thompson said: “We are delighted to announce our first Official Artificial Intelligence Partner and welcome Fetch.ai to the Club at an exciting time for the business, and the industry. We’re looking forward to working with Fetch.ai on their smart parking concept, social media platform and upcoming projects that will provide smart solutions for fans."

Humayun Sheikh, CEO and Founder of Fetch.ai, commented: “We are proud to be partnering with West Ham United. We’re very excited about bringing forth our AI solutions in new and creative ways to power the future of world class Premier League football, entertainment and technology for fans in the UK and around the world.”

For more information, please visit fetch.ai