Tuesday 02 Nov
Updated Tuesday 02 Nov 17:00

West Ham United continues annual support of Purple Tuesday

Purple Tuesday


West Ham United is pleased to announce its ongoing commitment to supporting Purple Tuesday.

The Club is a proud and long-standing supporter of Purple Tuesday and is dedicated to improving the customer experience for our accessible supporters.

Purple Tuesday is a change programme which sees organisations around the UK come together to promote accessibility and support inclusivity. This campaign shines a light on the need for long-term improvements and heightened awareness of the value and needs of disabled customers - making the customer experience more accessible. For organisations like West Ham United, this will result in the opening up of products and services to the accessible market.

The Club has worked closely with its Disabled Supporters’ Board (DSB) to carry out an audit to test and develop the main whufc.com website in order to improve online accessibility. As a result of this, some of the improvements made to the site include screen reader, keyboard and video accessibility. Further developments to the site are planned with consultation ongoing with the DSB.

West Ham United has also introduced a range of initiatives to improve the experience for shoppers within our stores, including training staff on how best to serve customers who have any disabilities or impairments, creating in-store walkways that are wide enough for those with a wheelchair or pushchair, implementing accessible till points in store, and the Stadium Store being equipped with an accessible toilet and a lift.

Vice-Chairman Baroness Karren Brady said: “Equality, diversity and inclusion are embedded within the fabric of West Ham United and we are proud to continue our support of Purple Tuesday.