West Ham United women's partner Rainer Hughes kicks-off Little Steps initiative
Rainer Hughes, an official partner of the West Ham United women's team, has kicked-off its Little Steps - To Nurture the Stars of Tomorrow initiative.
The launch of Little Steps saw representatives from the women's team put on a night of training for the U11 side from Billericay Town FC, as Rainer Hughes joins forces with the Hammers to encourage more children to take up the sport.
Hammers captain Gilly Flaherty joined assistant manager Paul Konchesky in attending the session, helping to inspire the youngsters on their football journey.
A Rainer Hughes spokesperson said: “The Billericay family is a new venture for us, but it brings us immense pleasure to witness kids enjoying sport and playing at a competitive level with a smile on their faces, even at a young age.
“We have been partners of the West Ham United women’s team for a few years now and we are nothing short of proud of the team and the way they are performing. It is fantastic that they were able to take the time to join us to support our Little Steps initiative, about which we are equally as passionate."
West Ham United women’s team captain Flaherty added: “I started playing football at the age of nine at a local park with my dad and played for a grassroots team nearby.
"The grassroots game is massive because if you don’t have the grassroots players then you don’t have football.
"Having organisations like Rainer Hughes funding and sponsoring teams is critical as their support goes a long way for teams to progress and do better.”
Former West Ham United and Billericay Town player and present-day assistant manager for the Hammers women, Konchesky, added, “It is very important to keep up the grassroots game as that’s where it all starts.
“It is because of organisations like Rainer Hughes, no matter what age group and irrespective of boys’ teams or girls’ teams, that football exists. The exposure that young teams receive through these exercises is massive."
Rainer Hughes have been a big supporter of sport and is currently sponsoring both West Ham United women’s team and the Billericay Town Under-11s. When asked why they are so involved, A Rainer Hughes spokesperson said, “We just want to play our part and make sure local talent is supported and looked after. It’s not a lot, but as the initiative suggests – It’s the Little Steps that count.”