Alongside former West Ham United players, these highly respected individuals are helping us to raise awareness of our initiatives; supporting campaigns, visiting participants and encouraging activities.
We’re proud to call them Ambassadors.
About Us
Ambassadors
Barrington Atkins
Barrington Atkins is a Sports Litigation Partner at Simons Muirhead Burton (SMB) in London, advising professional footballers on a wide range of disputes and working closely with the PFA.
He is passionate about social mobility and widening access to opportunities for students who may not otherwise have exposure to the business world.
Leroy Rosenior MBE
Former footballer and manager Rosenior is vice-president of Show Racism The Red Card, and has been appointed MBE for his services to tackling discrimination in sport. Leroy has joined forces with the Foundation to promote equality and diversity across the community.
Bobby Seagull
Bobby’s childhood fascination with football sticker stats showed him the power of maths. As a lifelong East Ham resident, he loves West Ham. He won Celebrity Mastermind on “England at World Cups” and even beat Gareth Southgate in an FA organised quiz! He is proud of having played against football royalty (Jermaine Defoe at primary school) and actual royalty (Prince Harry when Bobby was an Eton sixth form scholar). Professionally, he is a school maths teacher and Cambridge University Doctorate student. Before moving into education, he was an investment banking trader at Lehman Brothers & Nomura, and is a qualified Chartered Accountant from PwC. He is an ambassador for UK Libraries, National Numeracy and a Financial Times columnist. He is the author of The Life-Changing Magic of Numbers and co-presenter of the podcast Maths Appeal. With his University Challenge friend, he co-presents the BBC TV series Monkman & Seagull’s Genius Guide.
Roberta Moore
Roberta Moore is the daughter of England’s legendary World Cup-winning captain, Bobby Moore, and a passionate custodian of her father’s legacy. As Founder of the Moore Family Foundation (MFF), delivered through WHUF, she has helped create life-changing opportunities for thousands of young people across east London and Essex through mentoring, education, health, and personal development programmes.
A proud Ambassador for West Ham United, Roberta remains actively involved with the Club’s charitable and community initiatives, championing inclusion, education, and youth empowerment. Through her work, she continues to honour Bobby Moore’s values of leadership, integrity, and service, ensuring his legacy inspires future generations both on and off the pitch.
Fatima Whitbread MBE
One of Britain’s most celebrated athletes, Fatima Whitbread MBE has built an inspirational legacy. Drawing on her own experiences growing up in the care system, she has become a passionate champion for vulnerable children and young people, dedicating her time and platform to driving positive change across communities.
As a West Ham United Foundation Ambassador, Fatima will support and champion the Foundation’s work with children, young people and communities across east London, Essex and beyond. Her advocacy, lived experience and commitment to improving opportunities for those facing challenges closely align with the Foundation’s mission to empower individuals through education, employment, health, wellbeing and community engagement.
Through Fatima’s UK Campaign, she works tirelessly to improve outcomes for children and young people in care by bringing together organisations across mental health, education, housing and wider support services. The campaign collaborates with a broad network of partners, including fostering organisations, probation services, county lines prevention programmes and the National Fostering Network, helping to create pathways towards independent, sustainable futures for young people.
Mark Hadley
Mark Hedley is a development finance professional at Shawbrook Bank, supporting experienced property developers and their advisers to structure funding that turns well-considered schemes into completed homes and places.
Alongside his day job, Mark is a committed advocate for the power of football, conversation and community to create positive change. He founded the West Ham United Foundation and R;pple Suicide Prevention charity five-a-side tournament, bringing together businesses from across property, finance and construction to raise vital funds, awareness and connection around mental health and suicide prevention.
Mark is proud to support the Foundation’s work in east London, particularly its commitment to opening opportunity for young people and helping them build confidence, skills and brighter futures. He believes partnerships work best when they are practical, inclusive and rooted in shared purpose and that a little healthy competition can bring people together too. Mark is also a vocal supporter of peer support and stronger community networks.