CREST CONSULTATION

Forging Our Future

Deciding the future of our crest, together
Crest Consultation - Hero Image

Supporters have had their say. 85% of respondents to the first Forging Our Future survey voted in favour of changing the current Club crest. Each verified response is counted equally and will help guide the next stage of the process.

With the first survey complete, here is what happens next:

  1. Crest Workshops. Supporters who registered their interest will be selected by random ballot for focus groups in the coming weeks, alongside a process that aims to cover all sections of the supporter base.

  2. Design. An appointed design agency will use the focus group and survey findings to shape possible future crest designs. The Club will confirm the appointment once it is made.

  3. Supporter vote. Proposed crests are due to be shared in spring 2027, with all eligible supporters asked to vote on the options. The new crest is planned for introduction in summer 2028.

The Fan Advisory Board continues to act as a sounding board at every stage. Its representatives joined the Club for pitches from shortlisted design agencies, and monthly project meetings keep the FAB updated on timelines, with focus group findings and next steps to be shared.

HOW THE FIRST SURVEY WORKED

The first Forging Our Future survey ran from 20 August to 13 September 2026 and is now closed.

This survey set out to:

  • Find out whether West Ham United supporters believe the crest should be changed

  • Understand what it means to be a West Ham United supporter and how that could help shape any potential new crest design

To ensure that the survey was completed by West Ham United supporters, the following groups of supporters were eligible to take part:

  • Current Bondholders

  • 2026/27 Season Ticket Holders (men's and women's teams)

  • 2026/27 Claret & Blue Members

  • Supporters who attended more than five home matches in the 2025/26 season (including season ticket holders who had not renewed for the new season)

Supporters needed to be at least 16 years old to take part. Each person could submit one response, and each verified response is counted equally.

The survey closed at 11:59pm on 13 September 2026.

Supporters who took part in the first survey were asked if they would like to register their interest to take part in a Crest Workshop. We'll run a ballot of everyone who registered interest, alongside a process that aims to cover all sections of the supporter base.

If you're successful, you'll be contacted via email.

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