West Ham United announced BrewDog as the club’s official beer partner in May 2025.
This partnership brings together two forward-thinking organisations with a shared commitment to innovation, community, and delivering exceptional experiences to their supporters.
Founded in 2007, BrewDog has become a global leader in brewing, renowned for its bold, distinctive beers and disruptive approach to the industry. From its origins in a small Scottish town to operating over 120 bars and venues across the world, BrewDog has remained true to its core mission: to make people as passionate about great beer as they are. With flagship beers such as Lost Lager, Cold Beer Session Lager, Wingman Session IPA, Punk IPA, Hazy Jane, and Black Heart, fans can enjoy BrewDog’s iconic range at London Stadium on matchdays.
As part of this partnership, West Ham United supporters will benefit from a variety of exclusive offers, including complimentary and discounted pints across BrewDog bars and a 10% year-round discount on BrewDog’s online store. This collaboration also extends into the wider community, with BrewDog providing kits to several grassroots football teams across east London and Essex for the 2025/26 season.
Keep your eyes peeled to see how this partnership is further brought to life over the season – both at the stadium and beyond.