West Ham United have been proudly promoting the club's Football for All strategy during the 2011/12 season.
While the club remains committed to its season ticket holders, and they will continue to get the best value for following the Hammers - there has been a concerted effort to reach out to families.
As such, the club have been leading the way again with its innovative schemes like Kids for a Quid and Kids for a Fiver and have been rewarded with regular attendances above 30,000, surpassing many Premier League crowds.
The club's Academy and Youth Academy membership packages continue to go down well with supporters with additional ticket benefits, retail incentives and other fantastic offers for those signing up. Click here for the latest news on how you can show your support in style.
Kids wanting to be a matchday mascot can find out here while those with special messages for the matchday programme should email email@example.com
Season ticket holders can also look forward to an additional retail saving on top of the ten per cent discount they already receive.