PRINCIPAL PARTNERS - SBOBET

SBOBET first joined forces with the club in December 2008 and the relationship has gone from strength to strength. As well as backing the first team with their logo on all home and away kits, SBOBET also have close links with the club's renowned Academy and the Bobby Moore Fund for Cancer Research.
They also support the Fund through an annual Barclays Premier League home awareness match and work with other good club causes across the community throughout the season.
SBOBET is one of the world's leading online gaming brands, offering more than 500 sporting events every week. It has extensive coverage of all major football leagues and international sporting events. SBOBET uses the latest technologies to deliver a fast and secure player environment.
West Ham United and SBOBET travelled to China together in summer 2009 for the Barclays Asia Trophy and continue to explore international possibilities, especially with SBOBET's high standing in major Asian territories. SBOBET are also helping to raise the Hammers' profile at home and abroad through events like Soccerex.
TECHNICAL PARTNERS - MACRON

Leading Italian kitwear manufacturers Macron signed up to be the club's official technical kit sponsor for three years from the 2010/11 season.
Having joined forces with SSC Napoli, AS Monaco FC and SC Braga in recent years, Macron were keen to make West Ham United a major part of their growing portfolio of top-flight elite European clubs.
Founded in 1971, Macron is based in Bologna. In recent years, the company has rapidly expanded its portfolio of clients, and as well as SSC Napoli also kits out Serie A clubs Bologna FC 1909 and Cagliari Calcio 1920.
Macron also manufactures high-quality playing and training wear for basketball, handball, volleyball, baseball and rugby. It has links throughout Europe and operates under the message - work hard, play harder.
OFFICIAL SPONSORS - ALPARI (UK) FOREX BROKERS

West Ham United announced a major partnership agreement with Alpari (UK) on 15 July 2011.
Alpari (UK) Limited, a leading global foreign exchange broker, signed a three-year contract. Alpari (UK) operates in the global currency trading industry, providing Forex traders with highly advanced online trading platforms and research tools.
David Stuart, COO of Alpari (UK), said: "Alpari (UK) and West Ham United share core values such as drive, commitment and passion for what we do. We are excited about this partnership."
As part of the partnership agreement, the West Stand at the Boleyn Ground will be known as the Alpari Stand.
OFFICIAL TICKET EXCHANGE PARTNER - VIAGOGO
West Ham United teamed up with Viagogo, Europe's leading online ticket exchange, to give the club's fans a secure and legal way of trading match tickets.
The deal made viagogo West Ham's official ticket exchange partner providing season ticket holders with the opportunity to resell football match tickets they cannot use to like-minded fans. The service will enable fans that have spent their hard earned money on a season ticket, to recoup some of the cost back for matches they cannot attend.
West Ham will join a growing number of clubs working with viagogo in providing a safe and secure online ticket exchange facility for their season ticket holders.
viagogo holds successful ticketing partnerships with Manchester United, Chelsea, Aston Villa and Wigan Athletic as well as a number of the world's leading sports properties including WWE, Roland-Garros and The Barclays ATP World Tour Finals.
OFFICIAL TAILOR - APSLEY

Apsley Tailors have teamed up with West Ham United to design, fit and supply the squad with bespoke suits and accessories for the 2010/11 season.
Established in 1889, Apsley offers luxury, handmade, bespoke tailoring of exceptional quality, in great speed and for excellent value from showrooms on Pall Mall, London.
Apsley said: "Apsley are proud and excited to be in partnership with West Ham United. Over the years Apsley have been tailors for the British Military and Royal Navy as well as many diplomatic houses, members clubs and corporate companies in the UK and worldwide. We are delighted to add West Ham United to the list of our prestigious clients."
A bespoke suit from Apsley starts from just £600, so to get your new suit for the new season call 0207 925 2238 to book a fitting or visit the website for further information.
Official Branded Credit Card Partner
Official Beer
Radio Partner