Alpari, a leading global FX broker, has been the principal sponsor of West Ham United since 2013. It's the club's dedication, passion and the loyalty of our supporters that have attracted Alpari to West Ham United because Alpari values them as highly as we do.

The Alpari companies worldwide first established a relationship with our club back in July 2011 when Alpari UK became an official sponsor. The West Stand has since been known as the Alpari Stand and Alpari's name features across the stadium and the club's literature.

In February 2013 Alpari extended its commitment to West Ham United by signing a three-year, multimillion-pound deal to become the principal sponsor from the start of the 2013/14 season. 'Alpari FX Trading' now features on West Ham United's team kit and apparel.

West Ham United on the Alpari trading floor


Sam Allardyce during the FX trading contest on the Alpari trading floor

We marked the signing of the principal partnership by visiting the Alpari trading floor for a live trading contest. Sam Allardyce, Kevin Nolan, Matt Jarvis and Joe Cole competed against each other in the online FX markets, bringing together the worlds of football and online trading. Kevin remained cool when the markets heated up and won the contest with a balance of £4,457 in virtual money.

Thanks to events such as these, we quickly found out why there's so much excitement around trading FX. If you want to see Sam and the players trading, watch the video of the contest.

With offices in over 20 countries, Alpari provides forex trading services worldwide on a range of trading platforms, including the popular MetaTrader 4 (MT4). Demo accounts are free and Live trading accounts start from USD200 minimum deposit.

Forex, spread bets and CFDs are high risk and losses can exceed your deposits.

Learn more about our principal sponsor and exclusive competitions and giveaways throughout the season on the Alpari West Ham United microsite



Leading sportswear manufacturer adidas teamed up with West Ham United in June 2013 to become the Club's Official Technical Supplier for the 2013/14 and 2014/15 seasons.

The agreement sees adidas produce the Hammers' team kit, replica kit, trainingwear and equipment, and will feature adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.

The Hammers have enjoyed a rich history with the world-famous sports brand and wore the company's strips for their best-ever league finish of third in 1986 and in the 1981 League Cup final.

Indeed, some of the most legendary players ever to pull on the claret and blue did so in an adidas kit, including Billy Bonds MBE, Sir Trevor Brooking and Tony Cottee, and now many more stories are set to be told with the Club now clad in the famous three stripes again.




West Ham United's official beer is Carlsberg, one of the world's most well-known premium beers.

Carlsberg beer has been produced since 1847. It was first sold in its current pilsner form in 1904, and is now sold in over 140 markets throughout the world.

Every year Carlsberg produces 35,000,000,000 bottles of beer and more than 41,000 people work for the Carlsberg Group.

Carlsberg is available from concession stands throughout the Boleyn Ground. Click here to visit their website.



West Ham United's Global Betting Partner is Marathonbet, after the bookmaker teamed up with the Club in July 2014.

Established in 1997, Marathonbet is the sportsbook of choice for more than 1.5 million players across more than 185 countries. An innovative sportsbook, Marathonbet offers an unrivalled number of in-play markets with great odds on a variety of sports.

The long-term partnership also sees Marathonbet become the title sponsor of the Club's annual prestigious home pre-season match, which is now known as the Marathonbet Cup.

Click here to visit the Marathonbet website.



Lycamobile has been an official club partner of the Hammers since the 2012/13 season.

Founded in 2006, Lycamobile is a solution for those who want to make cheap international calls and connect back home. Providing low-cost high-quality international calls to over 30 million customers across 17 countries, Lycamobile's sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.

A Mobile Virtual Network Operator initially developed for the expatriate communities in Europe, Lycamobile has fast become a global brand synonymous with connecting customers with their loved ones across oceans, borders and networks at the cheapest possible price.

Visit their website at

Lycamobile Hammerhead



Apsley Tailors have teamed up with West Ham United to design, fit and supply the squad with bespoke suits and accessories since the 2010/11 season.

Established in 1889, Apsley offers luxury, handmade, bespoke tailoring of exceptional quality, in great speed and for excellent value from showrooms on Pall Mall, London.

Apsley said: "Apsley are proud and excited to be in partnership with West Ham United. Over the years Apsley have been tailors for the British Military and Royal Navy as well as many diplomatic houses, members clubs and corporate companies in the UK and worldwide. We are delighted to add West Ham United to the list of our prestigious clients."

A bespoke suit from Apsley starts from just £600, so to get your new suit for the new season call 0207 925 2238 to book a fitting or click here for further information.