West Ham United are delighted to confirm that they are to become the very first football club to adopt the new Dot London internet domain name.
For the first time in a generation, London businesses are able to endorse a domain uniquely associated with the capital, one that will go live on Tuesday 29 April.
West Ham United Vice-Chairman Karren Brady is one of 40 business leaders to have published an open letter expressing support and calling on fellow businesses to follow the Hammers' lead.
"As the traditional London Club, with roots formed at the heart of the East End in 1895, a move to become the first football club to use the .London domain is a natural fit for West Ham United," the Vice-Chairman confirmed.
"We are a Club that is rightly proud of our heritage and tradition, having been formed as the works team of the Thames Ironworks Shipbuilding Company. Our move to the Olympic Stadium, situated in the new epicentre of the Capital - Queen Elizabeth Olympic Park - in 2016, is therefore one that is befitting of our being innately linked with London, its history and its people.
"Our new home will become a major destination for people visiting the capital and we look forward to welcoming fans from all over the world in a little over two years' time. Our new domain of whufc.London will provide the perfect platform for the Club's bespoke microsite dedicated to our stunning new home and London's most iconic sporting arena."
As it stands, upward of 200,000 London businesses have indicated they are likely to register a Dot London domain, according to a poll of London-based SMEs, while Mayor of London Boris Johnson is firmly behind the campaign too.
Mr Johnson said: "There is enormous interest in Dot London from businesses right across the capital, not just from high street brands but from the small businesses that are the lifeblood of London's economy. London leads the world in technology and our businesses are among the most dynamic and innovative anywhere so it is no surprise that so many see Dot London for the great opportunity it presents them."
London will become one of the first cities in the world to launch its own domain, with 29 April marking the start of a three-month period, during which Londoners will be given priority in reserving a new Dot London web address.