Carlton Cole is riding the crest of a West Ham United wave, as he scored one and made a second in Saturday's 3-1 Barclays Premier League win over Southampton.
With the sides level at one apiece, Cole saw a powerful header cannon back off the upright, before slamming the loose ball into the opposite corner to bag his 50th career top-flight goal.
Leading from the front for a third successive outing, the Hammers No24 was instrumental in the hosts' third goal too. Cole nodded Stewart Downing's centre across goal, paving the way for Kevin Nolan to volley home.
While there was much to admire about Saturday's latest triumph at the Boleyn Ground, the 30-year-old was particularly pleased to see the Hammers recover from an early setback.
"That's four games in a row that we've won now and that's our best run since 2007," he told West Ham TV. "Everyone's over the moon with the result, firstly, and the form that we're showing.
"The manager pointed out that this is the first time this season that we've come from behind [in the league] to win. It just shows the grit, courage and the team spirit in the dressing room at the moment.
"The manager has got everyone pulling in the same direction and helping each other out and digging ourselves out of trouble, like we did on Saturday.
"Nobby [Kevin Nolan] and I shared the spoils today with the goals and the assists, but it's a team effort and we wouldn't have been in that position to get the goals if it weren't for the other players as well, so credit to everybody."
In the absence of the suspended Andy Carroll and injured Marco Borriello, West Ham's attacking ambitions lay largely at Cole's door, responsibility that he took in his stride.
As for his side's supreme run of results, the former England international reckons that the return of key figures, along with Lady Luck, has helped Sam Allardyce's men turn the corner.
"Of course I know what's going to be asked of me and I'm experienced enough to deal with it," he continued. "I'm happy with my form, obviously, but first and foremost I just want to win games.
"It was looking dodgy for us at the start of the season, but now we're on a good run of form and the tide has turned. We're getting the rub of the green and the luck that we deserve now.
"We all knew that when we got a few players back from injury that we could start doing stuff and get on a good run of form. That's what we were banking on really. Now we've got competition for places and everyone just wants to get in the team and in training everything's fiery."
Much of that training was set against a Dubai backdrop, with the Hammers last week embarking on a four-day trip to the UAE. Cole insists Saturday's win is already vindication of the trip's worth and can only foresee a bright future with Carroll and Borriello to stake a claim in the coming days and weeks.
He added: "People were criticising us for going away, but that doesn't affect anything. We were going away to have a bit of warm-weather training. We were still training, not on a jolly up! So as long as we came back and we put in the results, that's all we can do and I think it benefitted us.
"It's a team effort. Andy and I are vying for the same spot and Marco as well. Competition for places pushes everyone to do better and that's all you can do. When Andy's back, training's going to be fierce, with everyone wanting to start. That's how it goes!"