Carlton Cole was in no mood to celebrate his Boxing Day goal after West Ham United lost out to Arsenal 3-1 at the Boleyn Ground.
The big striker scored less than a minute after the teams emerged for the second half, pouncing on the rebound from Kevin Nolan's shot, to put the Hammers in front.
The visitors upped their game after falling behind and scored three times in a devastating eleven minute spell to sink the home side.
Read the minute-by-minute report from the match against Arsenal
Cole, whose goal was his fourth in his last four Boxing Day games, told West Ham TV he would rather put personal gain aside for the good of the team.
"All I care about is winning," he said. "I don't look at those sort of stats I just want to win games.
"Whether I score or not it doesn't matter, I just want to win games. Today wasn't the day but the next time we go out on that field if I'm starting, I just want to win that game.
"Whether I'm starting or not I just want to contribute to us winning the game."
After a goalless first half, Cole's strike lifted the Hammers and they had chances to extend their lead before Arsene Wenger's team came roaring back.
Matt Jarvis, Joey O'Brien and Cole himself all went close to doubling the advantage and the forward believes the failure to score a second was their undoing against the Gunners.
"At this level you need to put away the chances you get, even if it's a half chance. If you get the rub of the green and get that second goal that puts them to bed.
"It would have been game over if we'd got that vital second goal and made it 2-0. We didn't get it but all in all I thought the boys performed really well and there's a lot of positives we can take out of it.
"If we play like that against West Brom on Saturday then I think we've got a chance of coming away with a better result than that."
Results elsewhere in the Barclays Premier League meant the Hammers slid into the relegation zone ahead of Saturday's home match against West Bromwich Albion.
That game against the Baggies is a huge one for both teams with West Brom themselves only one point clear of the drop zone.
The team's performance against Arsenal did however offer hope ahead of Saturday's match and Cole believes there were plenty of positives to take from their display.
"We did the best we could with our resources but we just have to take the positives out of the game.
"Arsenal are top of the league and are flying but we need to get the points on the table and like I said if we play like that against West Brom then we should be alright.
"We're playing good football, we split their defence open a couple of times and we're playing well. The players are going to take a lot of positives out of the game, obviously we lost but there's a lot of positives we can look at."