West Ham United 3-0 Fulham
Barclays Premier League
West Ham United returned to winning ways with a crucial 3-0 London derby victory over Fulham on Saturday.
The Hammers were without a home success since the opening day of the season, but they put that run to bed in style with three second half goals.
Mohamed Diame's deflected 47th minute strike set them on their way before the two Coles made the points safe in the final eight minutes.
Carlton tapped home from a Stewart Downing to notch his first goal since rejoining the club, then Joe fired home from inside the box to make it 3-0.
The Hammers started strongly and Mark Noble had a shot deflected wide early on.
Then, with nine minutes on the clock, Modibo Maiga was desperately close to notching his first goal of the campaign, but his close range header from a Mark Noble free kick thudded against the post.
Another set play nine minutes later yielded another chance when James Collins got up to meet Downing's corner with a header that slid just past the post.
Fulham keeper Maarten Stekelenburg was forced into his first save on 27 minutes, and it was a decent one too as he dived to his right to repel Downing's curling effort.
The Hammers were dominating possession, but on a rare incursion into Hammers' territory immediately afterwards, George McCartney was perhaps fortunate to escape a red card after he was deemed to have dragged back Darren Bent just outside the area.
Kieran Richardson fired wastefully over from the free-kick, and the final chance of the opening period fell to Kevin Nolan, but he could not get hold of his acrobatic volley following Matt Jarvis' clipped cross and Stekelenburg saved comfortably.
The one thing the Hammers lacked in the opening period was the killer touch, but they did not have to wait long after the interval to establish the lead.
Scott Parker was dispossessed inside his own half as Maiga and Diame went successfully hunting for the ball. Diame was able to drive at the Fulham backline in space and unleash a shot which deflected off Fernando Amorebieta and left a helpless Stekelenburg flat-footed.
As the hour mark passed by, Stekelenburg kept his side in the game by diving to his right to keep out a curling effort from Maiga, while Downing lashed the rebound just over.
The Hammers continued to press and James Tomkins was only denied by a desperate goal-line block from Darren Bent after he rose well to meet Downing's corner.
Pajtim Kasami drilled inches wide from range to remind the Hammers that the game was not won yet, but two goals in the final ten minutes well and truly took the contest beyond the Cottagers.
Carlton Cole notched the second, having only been on the pitch for a minute, arriving at the far post to knock Downing's perfectly-weighted low cross into the net.
The striker always scores against Fulham - this was his seventh Hammers goal against them - and his namesake Joe added further gloss to the scoreline in the final minute.
Ravel Morrison was the architect on this occasion, bursting into the box and picking his moment well to lay off for Cole to fire home.
West Ham United: Jaaskelainen; Demel, Collins, Tomkins, McCartney; Diame, Noble, Nolan (Morrison 77); Downing, Maiga (C.Cole 81), Jarvis (J.Cole 68)
Subs: Adrian, Collison, Taylor, O'Brien
Goals: Diame 47, C.Cole 82, J.Cole 89
Booked: Tomkins, McCartney, Diame
Fulham: Steklenburg; Zverotic, Hughes, Amorebieta, Richardson (Dembele 83); Sidwell (Karagounis 77), Parker; Kasami, Taarabt, Duff (Ruiz 65); Bent
Subs: Stockdale, Senderos, Kacaniklic, Boateng
Booked: Richardson, Sidwell
Referee: Martin Atkinson