Members of the West Ham United Supporter Advisory Board (SAB) gathered at the Boleyn Ground on Wednesday evening to discuss key issues around the Club.

Topics ranging from Stadium Migration to the Matchday Experience were addressed with this initial meeting covering the central topics for the season ahead.

Members were given a full presentation on Stadium Migration and expanding the fan base; a fitting farewell to the Boleyn; Matchday Experience and Media, before breaking into focus groups to discuss their ideas and give their suggestions to key personnel at the Club.

In line with the Club's policy of listening to those who matter most, the SAB was originally established for the 2011/12 campaign, to give fans the opportunity to have their say.

To date, the SAB continues to go from strength to strength and has enjoyed considerable successes along the way. The passion of SAB members paved the way for the lucrative adidas deal, while they were instrumental in helping the Club understand key issues in negotiating with the LLDC, and their input will continue to prove key to the Club's strategy as it moves forward.

The panel consults with and informs the Club on key issues ranging from the matchday experience to media and commercial.