West Ham United are delighted to announce an exciting series of exclusive benefits to reward the Club's Season Ticket Holders.

To recognise the Hammers' most loyal supporters, the Board have created a range of new initiatives that add further value to holding a West Ham United Season Ticket. The new perks offer unprecedented access to first-team affairs, free gifts and exclusive discounts not available to any other fan.

To get the ball rolling on a series of events hosted in the Hammers' heartland, Joint-Chairman David Gold will join manager Sam Allardyce and captain Kevin Nolan for a Season Ticket Holders' forum on Tuesday 10 December at the Boleyn Ground. That will be followed in the New Year by a players' forum at the Circus Tavern in Purfleet, which will be attended by Andy Carroll, Mark Noble and Joe Cole. Fans will be able to quiz the guests on all things West Ham United and then take part in an exclusive autograph and picture session. The process for applying for tickets will be announced on whufc.com soon.

Carroll will also certainly be a big draw when Big Sam and his coaching staff host an exclusive open training session for Season Tickets Holders at the Boleyn Ground later in the year. The date will be confirmed once Carroll has made his much-anticipated return to the UK, following intensive treatment for his foot injury, to ensure Season Ticket Holders are among the first to see the Club's record signing back in action.

Season Ticket Holders can make sure they look the part for those events at a special Season Ticket Holder double-discount weekend running from 15-17 November, where supporters will be eligible for a 20 per cent discount both instore and online, including on all adidas merchandise.

As a special Christmas present, the Club will also be producing a complimentary DVD of the memorable 3-0 victory at Tottenham Hotspur for Season Ticket Holders. In addition to the full 90 minutes, fans can expect all manner of exclusive content from that unforgettable Sunday, including post-match interviews and footage of the Claret and Blue Army in full voice. It is certainly not one to be missed!

On a similar note, the Club will be launching a new email service ahead of the Chelsea game for all match attendees. A bespoke pre-match email will contain exclusive pre-match content and competitions to make sure fans make the most of their day out at the Boleyn Ground.

As for next season, the Club's first-team photo will become a Season Ticket Holder only affair, with supporters invited to look on from the stands, before getting photos of their own with players and staff.

West Ham United Vice-Chairman Karren Brady said: "I am pleased to be able to confirm this additional set of events and benefits for Season Ticket Holders. As a Board, we understand the importance of the Season Ticket Holders to the Club and we are constantly striving to find new ways to ensure their commitment is rewarded.

"A Season Ticket at West Ham will always be the cheapest way to watch every game at the Boleyn Ground, but I know a financial saving alone is not enough. Therefore, I have personally spoken to a number of Season Ticket Holders over the past few weeks to help us devise these incentives, which are being offered as a gesture of goodwill from the Board.

"The new Season Ticket Holders' forums should open up new lines of communication and I look forward to hearing fans' questions and feedback from our first event on 10 December.

"The support of our Season Ticket Holders will never be taken for granted, as they form an integral part of an incredibly exciting future for West Ham United."