Birthday boy Jack Collison is hoping a loan spell with AFC Bournemouth will help him hit top form.

The West Ham United midfielder joined the Cherries on a one-month emergency loan deal on Tuesday afternoon, making his debut just a few hours later in a 2-1 Sky Bet Championship defeat at Leeds United.

Having made just one substitute appearance for the Hammers in the Barclays Premier League so far this term, Collison is hoping regular football with Bournemouth will help him to force his way back into Sam Allardyce's thoughts.

"It was a busy day, but I was able to get to the stadium and I was grateful to get on the pitch," Collison, who celebrated his 25th birthday on Wednesday 2 October, told BBC Radio Solent.

"I wasn't on the bench for West Ham at the weekend and the opportunity to come here arose. It's a fantastic club, which is on the up, and hopefully I can help them and they can help me."

As any player would be, Collison admitted to feeling frustration at his lack of first-team football with West Ham, but the No10 is not the sort of character to give up without a fight.

Having bounced back from the knee injury that restricted him to just 21 appearances last season, he is now hoping to work on his fitness and form during his month-long stay at the Goldsands Stadium.

Collison could feature in three more Sky Bet Championship fixtures for Bournemouth at home to Millwall and Leicester City and away at Nottingham Forest. The midfielder also hopes to play in Wales' final two 2014 FIFA World Cup qualifiers at home to FYR Macedonia and away to Belgium during the upcoming international break.

"I haven't been involved as much as I would have liked [at West Ham], so it's a good opportunity for me to come here and show what I can do," he added. "It's a bit disappointing [to have the international break during the loan spell], but it's a chance for me to go away with Wales and get some more football.

"Hopefully I can come back fitter and sharper and ready to do the business."

Collison's fellow Academy graduate Jordan Spence has returned from a loan spell with Bournemouth's Sky Bet Championship rivals Sheffield Wednesday. The former England U21 defender started four games for the Owls during his time at Hillsborough.