Alpari UK, principal sponsor of West Ham United, have unveiled their first TV advertising campaign. Titled "You're Different" the 40 second commercial promotes Alpari UK's dedicated MT4 trading service and will be aired globally across the Bloomberg TV network in the UK, Europe and the Middle East.

The campaign centres around insights into the life of traders identifying the relentless pace they move at and the importance of staying informed - be that latest prices, market news or expert analysis. Featuring a number of Alpari UK innovative products which form part of the company's dedicated MT4 trading service, the campaign highlights the commitment Alpari makes to putting clients at the heart of everything they do.

Alpari

The emotive commercial was created by independent creative agency Atomic-London and directed by award winning director Ben Liam Jones, winner of Best Short Film at the CFP-E Shots Young Director Awards and a Cannes Lion at the 2013 Cannes Film Festival. Completing the captivating film is music composed and produced by fellow Cannes award winners, Finger Music.

Chantelle Johnson, Global Head of Marketing, Alpari (UK) Limited commented, "In a market crowded with forex brokers advertising, we wanted to create a truly standout campaign focusing on the needs of our traders and how we as a company respond to them. The result is a beautifully shot film capturing the dynamics of the market, the passion and dedication that drives traders and how we as a company are committed to putting the needs of traders first."

For more information about forex trading and Alpari's sponsorship, visit the official Alpari West Ham United microsite.