It was a tale of two penalties for West Ham United boss Sam Allardyce at Hull City on Saturday - one which was given for a gentle push on Robbie Brady, and one which was not for a Jake Livermore handball.

Allardyce believes referee Kevin Friend called both incidents incorrectly, and his decision making had a huge influence on the final 1-0 victory for the Tigers.

Nevertheless, West Ham still had more than enough opportunities to cancel out Robbie Brady's 12th minute spot kick and Big Sam was left kicking himself that his side departed the KC Stadium with nothing.

"Brady's done a huge job on throwing himself to the ground to win a penalty that wasn't a penalty," he said.

"If he's going to give a penalty for that then we'll have to have 30 penalties every weekend. There was hardly a touch and the ball was going nowhere near him, it wasn't a penalty.

"The player's tried to buy something and the referee has fallen for it. It shouldn't happen but it's happened to us at a time when we don't want it to happen.

"We created enough chances though, so we should have got ourselves back in the game, and then the referee should have allowed us to get back in the game by getting the decision right [on Livermore's handball].

"If he'd got those two decisions right we could easily be sat here with a 1-0 win and not a 1-0 loss.

"But what we're responsible for is putting the ball in the back of the net when you create so many chances - we put over 30 crosses into the box, we had 16 attempts on goal, six on target, much more than Hull City, but Hull City have won the game 1-0."

Allardyce said his team are lacking a composure in front of goal at the moment, but he is convinced he has the players at his disposal to turn that around.

He continued: "We're struggling for natural finishers at this moment in time. We do have good natural finishers, but not at the moment - Kevin Nolan is a natural finisher, Ravel Morrison, Vaz Te are, and of course Maiga from his time in France.

"We've had many opportunities and missed them so we know we have our own responsibility for that, but we don't want the referee to be taking the result away from us with a poor decision.

"You only play well when you win, for me. If you play well and you lose, you haven't played well.

"It is a bit of an oxymoron, I know, because we have dominated the opposition and we have created good chances, but at the end of the day we've come away with nothing.

"It's a big disappointment, because trying to win football matches is what we're paid to do. Especially in this league, when you miss an opportunity to win when it comes along, then it gets even tougher.

"It was a big game for us to get some points out of, we played well enough to get some points, and we didn't."