West Ham United are delighted to announce a new deal which sees SBOBET become the Club's Asian Betting Partner.

The deal ensures SBOBET's successful relationship with the Club continues into the 2013/14 Barclays Premier League season

SBOBET is one of the leading online bookmakers in Asia, having twice been named Asian Operator of the Year at the influential eGaming Review Operator Awards.

West Ham United Vice-Chairman Karren Brady said: "Following a hugely successful term as the Club's Principal Sponsor, we are delighted to continue working with SBOBET and remain a member of the SBOBET family of Barclays Premier League football clubs.

"SBOBET demonstrated over the past four-and-a-half years from their investment in the Premier League that football was key to their business and it is important that West Ham United continue to partner with organisations who have a vested interest in our game.

"During this time SBOBET has demonstrated that their key strength is in football, offering value, content and services to a global audience."

Bill Mummery, Executive Director of SBOBET, commented: "It is especially pleasing that SBOBET and West Ham United will be joining forces again for the coming season which will take us into our fifth year of working together to achieve our mutual objectives.

"The 2013/14 season for WHU will be an exciting one and we are delighted to be a part of it. We also look forward to continuing our association with the Bobby Moore Cancer Research Fund for Cancer Research UK."