Two West Ham United fans mixed business with pleasure as they starred in the new Barclays Premier League television advert.
Actors, lifelong Hammers and father and son Marc and Luke Egan are the central figures in the 'Love Is Tough' advert, which lifts the lid on how hard it is sometimes to be a devoted fan.
The Egans are one of three sets of fans - the others are supporters of Everton and Manchester City - whose matchday journeys, both physical and emotional, are captured on camera.
After following their journey from home to the Boleyn Ground, the Egans are shown going through the full range of feelings during a Hammers home game.
For Marc and eleven-year-old Luke, from Ingatestone in Essex, it was one of the easiest acting jobs either of them has ever had to do.
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"We are both West Ham fans," dad Marc confirmed. "I was born in Canning Town. I've been acting for 20 years and Luke has been doing it for the last couple of years. We went to the audition and this part fitted us like a glove!
"It was not acting for us. It was just like going to a game for real. We were at the Newcastle game at the end of last season and sat just a few seats away from where we did the filming.
"My agent asked if Luke would like to go along to the audition for us and, like I said, it wasn't like acting for us because West Ham is part of our lives."
For young Luke, being part of an advert that will be seen by millions of football fans across the world was just as thrilling.
"I love football and being in this advert is brilliant!" he said. "I've done a Scalextric ad before and one for Tesco and a bit of modelling, but this is the best one I've done so far!
"The commercial will come out just as I'm starting at a new secondary school, too. I'm really excited about being part of something like this."
Filming of the Barclays TV ad took place in the Alpari Stand
While Luke has only been coming to the Boleyn Ground for the last few seasons, for Marc the Boleyn Ground has become something of a second home.
"I remember being in what is now the South Stand when we came third in the league back in 1986. I can remember exactly where I was standing and doing this filming has brought all those memories flooding back.
"This is our club. We are West Ham fans, always have been and always will be."
Marc and Luke are both hoping to be part of another successful season for West Ham, who built on promotion by finishing tenth in the Barclays Premier League last term.
"I'm really excited," confirmed Marc. "My favourite player is Mark Noble, who is also from Canning Town, while I'm over the moon about the signing of Andy Carroll, who will be some player for us if he stays fit.
"You can sense the positive vibe around the place about where we are going and where we are moving to. We're going in the right direction, that's a for sure."
"I think we'll have another good year, definitely," confirmed Luke. "Most of my family grew up at West Ham and being a Hammer is all about loyalty.
"It definitely makes me feel a little bit special doing something like this."