West Ham United fans turned out in force at the Stadium Store to be the first to get their hands on the Hammers' new 2013/14 adidas home kit.
With the new kit going on sale on Thursday morning, supporters took their chance to snap up the latest offering in claret and blue.
The stylish adidas home shirt, which is one sale from our Official Club Stores now, will get its first Barclays Premier League outing when the Hammers entertain Cardiff City on August 17.
Barking boys Scott Wilson and James Wall were among the first to purchase the new shirt, one that continues to get the thumbs up from fans and players alike.
Scott and James sporting their brand new 2013/14 home shirts
They told West Ham TV: "I feel privileged [to be one of the first]. It's a really nice kit, one of the best we've had in years. I think that's because of adidas really. I was really excited to come down here to get it. adidas are a major brand in the sporting world and even the training gear looks good."
With last season's success still fresh in the memory, there's no shortage of optimism in the air and Scott insists the permanent signing of Andy Carroll has boosted spirits even more.
They continued: "We're definitely excited [about the new season]. Carroll's signed, so we're happy about that and hopefully we can get one or two more in. I'm going to get Carroll printed on the back! The turnout's pretty impressive and I'm sure there'll be plenty more."
Fans queue to get their heroes' names printed on their new shirts
The claret and blue home strip features adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
All West Ham United supporters can purchase their new Hammers kit now. Our online store is open for business 24/7 at www.officialwesthamstore.com, and information on our three Club Stores - Stadium, Lakeside Thurrock and Liberty Romford can be found here.