West Ham United's loyal fans achieved an amazing feat in 2012/13 - the highest average home league attendance in the Club's 118-year history.
Outstanding home form, investment in star players such as Andy Carroll, Mohamed Diame and Matt Jarvis and the Board's commitment to affordable football meant a total of 659,677 supporters attend the Hammers' 19 Barclays Premier League matches at an average of 34,720 per match. Fans have also clearly responded positively to other improvements off the pitch, including better benefits for supporters and changes to the matchday experience alongside a desire to secure a priority place at the Olympic Stadium.
The Hammers sold out their final 17 Barclays Premier League matches of 2012/13 and, with Season Tickets selling fast, that streak already looks set to continue when the 2013/14 campaign gets underway in August.
The average eclipses the previous record-high average attendance of 34,719 set in the 2006/07 season, when a total of 659,663 fans attended the Club's 19 home league fixtures.
With West Ham set to move into the 54,000-capacity Olympic Stadium in Stratford in 2016, demand for tickets to watch the Hammers in action is only set to grow in future campaigns.
Joint-Chairmen David Sullivan and David Gold welcomed the record-breaking news.
"I would like to thank our fans for their fantastic support this season," said Mr Sullivan. "I know from speaking to Sam Allardyce and the players that they have all felt the benefit of playing in front of such a positive atmosphere at the Boleyn Ground this year and we must continue that into next season. It is great to see that so many of our most loyal fans already share our excitement for the new season as thousands of Season Ticket holders have already renewed."
"A successful season stems from the relationship between the Chairmen, the Vice-Chairman and the manager and the manager and his players," said Mr Gold. "They are the principals of any football club, but what cements it all together is the fans' passion. You can have all of those elements in a fragmented way, but without the fans it simply doesn't work, so their support at home and away has made a huge difference."
Under Big Sam, the Club's Loyal Season Ticket Holders and Academy members and supporters from all over the world were treated to a memorable 2012/13 season on home turf.
Newly-promoted West Ham lost just four of their 19 league matches at the Boleyn Ground, beating UEFA Champions League winners Chelsea and Capital One Cup winners Swansea City while holding Barclays Premier League champions Manchester City and champions-elect Manchester United to draws.
The Boleyn Ground faithful enjoyed seeing their team score 34 goals - the highest total of any side outside the top four - and saw 56 goals fly into the net in total - a tally bettered at only five other Barclays Premier League stadia.
West Ham's eight highest average home league attendances have been recorded during the Premier League era. The ninth-highest came in the Championship season of 2003/04. The tenth-highest came in the old Division One in 1968/69, when the Hammers lost just three of their 21 home league matches on their way to finishing eighth.
||Average home league attendance|
||2012/13 (Premier League)
||2006/07 (Premier League)
||2007/08 (Premier League)
||2002/03 (Premier League)
||2008/09 (Premier League)
||2005/06 (Premier League)
||2009/10 (Premier League)
||2001/02 (Premier League)
||1968/69 (Division One)