Following last week's appointment of independent research organisation YouGov, their sports division have now exclusively revealed details of West Ham United's supporter survey that will offer fans the opportunity to have their say on the move to the world-class Olympic Stadium in Stratford.
SMG-YouGov Managing Director Frank Saez said: "We relish the opportunity to be involved in this exciting and ground breaking research and consultation project. As experts in this field we will conduct an independent consultation on behalf of West Ham United Football Club that will offer supporters the chance to share their attitudes towards the move to the iconic Olympic Stadium."
Cited as the most consistently accurate pollster, YouGov is an independent full service market research company with global reach which delivers support and services to sports governing bodies, sponsors and sports investors and has conducted more than 25 major sports venue projects in 15 countries across six continents, covering national stadia, UEFA Champions League clubs and Premier League teams, including Wembley, the Maracana, Galatasaray, Inter Milan, and QPR.
YouGov's research programme will provide a comprehensive assessment of the spectrum of opinion related to the stadium relocation across the West Ham United fan base, covering the core groups that will drive the club's future attendances at the 2012 Olympic Stadium.
YouGov are currently in the process of gathering the required data and developing a comprehensive electronic survey. Due to the vast numbers of supporters who qualify to take part, the survey will be distributed via email later this month.
If you are a supporter who is registered on the club's database but has not provided the club with an email address, you will be given the opportunity to update your details ahead of the survey's release to ensure you can offer your feedback on the move to the Olympic Stadium.