Brian Dear is still dining out on his five-goal salvo against West Bromwich Albion and the prolific West Ham United forward is not about to tire of talking about his record-breaking day in the sun.

Dear famously netted five times in just 20 minutes either side of half-time, as the Hammers hit the Baggies for six at the Boleyn Ground on 16 April 1965.

Having only muscled his way into the first team a month earlier, Dear enjoyed a spectacular start to his senior career, netting 14 times in 15 appearances that season - one that ended in European Cup Winners' Cup glory.

Now working at npower League Two club Southend United, Dear is gearing up for next Sunday's trip to Wembley in the Johnstone's Paint Trophy final, but not before enjoying Saturday's fixture at the Boleyn Ground.

"It has got me a few dinners from here and there but I think I bore people telling them about that game!" he joked. "Everyone mentions it and we have a laugh about it. In later years West Bromwich Albion started doing memorabilia of it, T-shirts, mugs, magnets, key-rings, the lot. It was amazing. I never got anything for it. It was all a bit of a joke really.

"It was a long while ago, 48 years! I remember it being an early morning kick-off. I had only just got in the side but I was scoring quite a few goals at the time.

"It all happened a minute before half-time. The first one was a tap-in in the 44th minute and then I scored four in 19 minutes. One came back off a post, another one the goalkeeper saved and I knocked it in, the fourth was a cross which I controlled and volleyed in and the last one was from about 25 yards that went through the 'keeper's legs.

"I equalled the record from 1936 and I don't believe it has ever been beaten since, at least not in top flight football. Geoff [Hurst] went and got six the next season against Sunderland, but he did at least hold his hands up and say one of them was handball! But I wouldn't take that away from him.

"There have been lots of fives but never that quickly. I had a few other chances as well, but you never thought about things like that. I kept the match ball but none of the team ever signed it."

The ever-popular frontman is back at the Boleyn for Saturday's clash and expects the club to celebrate a momentous few days with three precious points.

"Well, I want us to win of course, but West Brom are a tough side to beat at the moment. We're at home and I think we'll get a result. It would strengthen our position in the league, especially on the back of getting the Olympic Stadium. It's obviously pivotal we stay up and I think another couple of home wins will do us just fine.

"It's great for the club going to the Olympic Stadium. We've got a fantastic fan base and the more people we can get inside the better. We've easily got 35,000 here each week and there are still more people who will come.

"Look at the club I work for now, Southend United. They get 5,000 every week and yet they are taking 28,000 to Wembley. But West Ham have got those fans out there. You've only got to look every week, we've got people from all over Europe coming, we've got fans everywhere.

"It's going to be quite awesome. There are not going to be many better stadia about than ours, it'll certainly be in the top five or six in the country. It's bound to be exciting times and now's the time to start building towards it. If players are looking to go a little more up market, you can't get much better than the Olympic Stadium."

As for the forthcoming day out at Wembley, Dear had this rather apt message for the Shrimpers faithful making the short trip to north London.

"At least 28,000 lucky Southend supporters will be able to have their photo taken with Bobby Moore's statue at Wembley next Sunday. They will be queuing up!"

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