For manager Julia Setford and her West Ham United Ladies, games rarely come any bigger than Sunday's showdown with local rivals and league leaders Millwall Lionesses.
Having lost the reverse fixture on the opening day of the season, revenge is on the agenda, while three points would put the Hammers right back in the promotion picture.
A repeat of last weekend's results would do very nicely indeed, with each of the top three dropping points and West Ham taking full advantage courtesy of a 1-0 home win over Lewes.
As it stands, the Hammers are some eight points and three places behind Millwall, but having played two games fewer, a win at Thurrock FC's Ship Lane on Sunday would certainly put the frighteners on the south Londoners.
Nineteen-year-old Kelley Blanchflower will pose as big a threat as anyone to the visitors' goal and, having suffered an injury-blighted campaign, she was thrilled to bag the winner last time out.
"It was brilliant to get the winner last Sunday, I really was happy," she told West Ham TV. "This season didn't start so well and then breaking my collarbone I was really on a low, so to score on Sunday really helped my confidence.
"We definitely deserve to be promoted. I know it's only my second season but they've been up there, that's why I joined West Ham. With our games in hand, that's a good positive thing for us, knowing where we've got to be, I think we can do it. It's game on!"
Meanwhile, boss Setford is banking on her side's unrivalled defensive record to help them topple the league leaders. What's more, she is convinced that momentum is firmly with her side going into the business end of the campaign.
"It's always a massive game against Millwall, it doesn't get any better," Setford said. "The girls are going to be up for it, they won't need a team talk. They're ready to go. They beat us first game of the season, so we're hoping to get three points on Sunday. We can really go at them.
"We've got the best defence in the league, we've only let in four goals in nine games and I think the next best is actually Millwall who have conceded ten. So I'm not too worried about letting too many goals in. It's just about putting the ball in the back of the net and hoping that brings three points.
"We started off slowly, but after the Christmas period we've really started to pick up. Hopefully on Sunday we can go there strong and get the win."
Vicky King knows better than most just what a fixture with Millwall means, having donned the claret and blue for some 15 years now. The club's longest serving player expects the next month to decide the Hammers' fate, with the visit of Colchester and back-to-back clashes with Reading still to come in March.
"Millwall's a big game, we lost to them on the first day of the season, but I think it will be a very different game this time around.
"Promotion is definitely possible. The next four games are vital for us. March is going to be a very important month, it's pivotal for us and our season."