Carlton Cole hopes to play just as big a part this Sunday against West Bromwich Albion as he did the last time West Ham United visited The Hawthorns.

Back in February 2011, Cole was among the scorers when the Hammers roared back from 3-0 down at half-time to grab a thrilling 3-3 draw.

The match had plenty of drama, not only did the team claw their way back from defeat with a brave header from Cole and a brace from Demba Ba, but it also saw an inspirational half-time team talk delivered by then-Hammers midfielder Scott Parker. Now flourishing under Sam Allardyce, whom Cole says is a 'top-notch' manager, the No9 is looking to strike again and hopes that his team can collect three points instead of one this time around.

"I know we lost our last game against Liverpool but I don't think it was a game we should have lost," said Cole, "but the positives were that we played well against a team like Liverpool. They are still a big team and no one can take away from us the way we played against them.

"We were just disappointed that we didn't take the opportunity to win the game, but we are doing well and hopefully we can do the same against West Brom and get a result."

Cole will come up against a West Brom side which is now managed by his former Chelsea coach and ex-West Ham assistant manager Steve Clarke, as well as another former West Ham man in coach Kevin Keen.

"Steve was my coach when I was a youth-team player at Chelsea. He was the one who pushed me through to the first team. Jim Duffy had been there before that, but Steve replaced him and I have always appreciated what he did for me.

"He gave me a chance and when he came to West Ham, it was like a blessing in disguise. I was like, wow, Steve Clarke is here and he is going to get the best out of me, because he knows me as a player. With him and Gianfranco Zola, it helped my game.

"I'm happy to see him with the No1 baton. He is doing what I thought he could do because he knows about tactics. He learnt a lot from Jose Mourinho and took it all on board. He is making West Brom into a good team and I am pleased for him. But I have a few tricks up my sleeve, so hopefully I can outwit him!"

While Cole had to play more of a role from the bench for much of this season before Andy Carroll's injury saw him recalled to the starting XI in recent weeks, he is enjoying life under Big Sam and being part of the team's solid start to the season.

The striker spoke to the press this week ahead of Sunday's match and revealed how the manager has kept him concentrating on the right things.

"The gaffer has been top-notch to keep me in terms of focus. It's a really hard skill to keep a player happy who has been playing regularly but is then out of the team. When he first arrived, he said to me that the secret to being a manager is keeping the ones that are not playing happier than the ones that are playing. Full credit to him, because he's doing his job and I know this is my chance now to make an impact.

"In the last two games I know I have made our fans happy and it's been a privilege to play under Sam. The whole team is thriving under him and the atmosphere is great around the place.

"The manager has brought in the right people. He may look to strengthen the team again, but we will also have injured players coming back which will be key for us. Right now, we're looking to the future and everyone's in a happy place."