West Ham United will be made to measure off the pitch thanks to the continuing partnership with official club tailors Apsley.

For the third season running, the company which is based in Pall Mall, London, have provided suits, shirts and ties for manager Sam Allardyce, his staff and players.

Big Sam and the players joined up with Apsley fpr a photo-shoot at the Boleyn Ground. There, all the players got suited and booted including summer arrivals Andy Carroll, Yossi Benayoun, Matt Jarvis, Jussi Jaaskelainen, Mohamed Diame and Modibo Maiga.

There was a buzz in the air of all things fashion as the team discussed what they like wearing when it comes to formal attire.

All the suits have been made to measure, with the manager, players and staff being given the personal treatment to ensure a perfect fit. The plain black bespoke suit has maroon lining, using top-quality design Kerry Knoll, with both the jackets and shirts embroidered with its owner's initials.

With the players photographed and seen wearing the club suits at official club events, including the Annual Player Awards Evening, Apsley managing director Arshad Mahmood and his team of tailors left nothing to chance.

With the suits safely delivered, it was then on to the pitch for an official photo-shoot, with plenty of light-hearted banter about who shaped up the best - and worst - in their new 'whistle and flute'.


Captain Kevin Nolan said: "These are nice tailored suits and the lads are really pleased with the finished articles.

"Who is the best dressed in the squad? I would have to pick out Carlton Cole and Guy Demel. They are two lads massively into their styles and you can see that they have put a lot of effort into it what they are wearing at all times."

Winger Ricardo Vaz Te, who is continuing his rehabilitation following a surgery on a dislocated shoulder, added: "They are very nice to wear, I feel very comfortable and it is a nice style. I think it is important to look smart in a formal way, when it is needed at an official function. It is good to look and be presentable, especially when representing the club, and these suits make sure that we are."

The actual bespoke process takes a few weeks. It begins with the measuring the individual, including looking at their posture and build, and is followed by discussions over styles, cuts and fabrics. For the second step, a baste pattern is made from paper and then a fabric pattern is made. There is then the third and final part of the process - the fitting

Mahmood explained: "Apsley and West Ham United enjoy a very good partnership and we are enjoying providing this top-quality service for the club yet again this season.

"We have been making bespoke suits since 1889 and have been dressing sports stars all over the world from footballers to Formula One drivers. So we know we are dealing with athletes and look to see how the suit fits their body shape and take their personal requests into account to enable us to present to them the perfect fit."