West Ham United are supporting the Kick It Out Week of Action anti-racism campaign.
The Hammers donned Kick It Out t-shirts in training at Chadwell Heath this week and will do so again in the warm-up ahead of Saturday's Barclays Premier League fixture with Southampton at the Boleyn Ground. Matchday staff will also be getting behind the campaign by wearing badges and stickers to show their support.
Saturday's Official Programme will feature content backing Kick It Out, including an update on the wide variety of social inclusion projects the club's Community Sports Trust has been involved in.
Kick It Out ambassador James Tomkins recently attended a community forum in Rainham where he joined a group of dignitaries from the world of sport and youngsters for a workshop examining ways of ridding society of racism and discrimination. To read more about the event, click on the link below.
JAMES TOMKINS HELPS KICK IT OUT
"We as a club have supported Kick It Out for as long as I can remember and it is a really good campaign," said Tomkins. "The kids got to hear about the different experiences all the people on the panel have gone through in terms of positive and negative things that have happened to them in their lives and work. We all gave our thoughts on what Kick It Out means.
"As a club, we do a lot in the community and have a good reputation for doing so. We as players can help keep the messages going with what we do at events such as these. It was really good and everyone seemed to enjoy being there."
Manager Sam Allardyce also threw his support behind the Kick It Out campaign, pointing out that great steps forward have already been made in the fight against racism and discrimination.
"It goes without saying that I and everyone associated with West Ham United are completely against all forms of discrimination, both in and outside the game. I am proud to say I have not experienced one example of discrimination in my entire 16 months at the club.
"Football is the world's favourite sport and is played by people from all backgrounds all over the planet - that is the beauty of the game.
"The ugly scenes we have witnessed in Senegal and Serbia this week show there is still work to do, but we have made great strides forward in terms of ridding the game of the prejudice that was widespread during my own playing days.
"So, let's all get behind the Kick It Out campaign."
For full details about Kick It Out and how you can join the fight against racism, click here.