Sam Allardyce believes the signing of Andy Carroll will help make sure West Ham United carry on looking up instead of down.

Carroll was instrumental in Saturday's 3-0 win against Fulham after signing from Liverpool on loan on Thursday. The win ensured Big Sam's side finished the weekend in seventh spot in the fledgling Barclays Premier League table.

"It was a fantastic performance against Fulham. Instead of a 4-3-3, we played a 4-2-3-1 and played Kevin Nolan in the hole to get up and around Andy Carroll. I asked Kevin where he'd like to play and he said to me 'In the hole' so that's what we did.

"Andy's going to be our main man and you've got to get people supporting him. I thought the support from Matt Taylor and Ricardo Vaz Te was superb alongside Momo Diame. I also really liked the industry of Mark Noble, who started most things going."

Indeed, Carroll's link-up play with Kevin Nolan was real cause for optimism. The Hammers' new No8 created chance after chance for his captain and new team-mates, leaving his manager excited about what the partnership could deliver as the season progresses.

"You can look at what happened at Newcastle in the first year when Kevin Nolan could feed off Andy. By the time Andy had been transferred to Liverpool, he had scored eleven goals and by the time Kevin had finished the season, he had scored 13 and they were really comfortable in the division.

"If Andy scores between ten and 15 goals, it is going to give us a great chance to be out of the relegation zone. If Andy gets 15 to 20 goals, we can get in the top ten because all we have to do there is to produce enough clean sheets to make sure we get points on the board with the goals that he scores.

"It is easier for me to know that there is going to be a goal scored in our team nearly every week and tell the defenders to get that clean sheet."

The home side dominated their visitors from start to finish, with Nolan opening the scoring inside a minute from an attack Carroll started by flicking on a header to Ricardo Vaz Te. Chances for Nolan, Diame and Vaz Te came and went before Reid headed in a corner - a goal that helped to ease his manager's anxiety.

"I was getting a bit worried before we scored the second because we were so dominant and created so many chances but had not got the second. I was thinking 'Wow, in this league we could be punished at any stage'.

"It is really, really important to punish the other team when you are on top and in the end we did that thoroughly. We did it off two set-plays and got a very well deserved 3-0 lead."

The only slight concern was the hamstring injury picked up by Carroll in the second half, which was still being assessed by the Hammers medical staff on Monday morning. One more positive piece of news, though, was that Matt Jarvis' thigh injury is not serious and he is expected to be back for the Hammers' next game away at Norwich City a week on Saturday.

"It was a shame Matt Jarvis was out with a slight thigh injury, although we don't think will be a problem after this international break. George McCartney and Jack Collison, who was brilliant for us last season, were also both out through injury.

"We've also got Alou Diarra, who is a top-quality France international and we've got Modibo Maiga, who was a top scorer in France and could have a real influence on our squad this year.

"We've got a nice blend of talent and experience there that will be important to us. There are a lot of people that want to prove they are still Premier League players.

"With the additions, we've got a really good squad now, which is important as you do get injuries. Against Fulham we had injuries to our record signing and left-back, but we've filled in and been magnificent. We must now keep that momentum going when we play Norwich."

Some of Big Sam's first-team squad who did not feature on Saturday will play for the Development Squad on Monday night at the Boleyn Ground. James Tomkins, Alou Diarra, Gary O'Neil and Stephen Henderson will all take part as Ian Hendon's side look to make it three wins in three.

"Some of the first-team players who did not feature on Saturday may now play for the Development Squad at the Boleyn Ground on Monday evening. I'm told entry is free to Season Ticket holders and just £3 for general admission adults or £1 for kids so hopefully we'll get a good crowd there to cheer on our youngsters."

Kick-off from the Boleyn Ground is at 7pm, with admission through the Alpari Stand Lower turnstiles. For more information, click here.

Sunderland