West Ham United are delighted to announce the signing of new long-term agreements with SBOBET and Macron.

Principal partners SBOBET, the Isle of Man-licensed and regulated online sportsbook and casino operators, have extended their agreement with the club until the summer of 2013. The SBOBET brand will appear on all official replica kit and training wear used by Gianfranco Zola's squad, as well as being represented on all club media platforms.

Leading Italian kitwear manufacturers Macron will be the club's official technical partner for three years from the start of the 2010/11 season. Having recently joined forces with Serie A side SSC Napoli and working already with Portuguese league leaders SC Braga, Macron were keen to make West Ham United a major part of their growing portfolio of top-flight elite European clubs.

West Ham United CEO Scott Duxbury said both deals, the terms of which are undisclosed, would be of huge benefit to the club.

He said: "In these challenging times, I am pleased we have secured our principal and technical partners on long-term contracts. These contracts ensure over the coming years that the club has secured significant revenue to assist in the continued improvement of Gianfranco's playing squad.

"Commercially the club is going from strength to strength and these partnerships provide a strong foundation for the club to continue to grow and achieve success. SBOBET and Macron are dynamic companies and they are very much part of our vision for the future."

SBOBET originally joined forces with West Ham United in December 2008, impressing the club with its understanding of the long-standing commitment to the Bobby Moore Fund, which reached a new level with the signing of a formal three-year partnership.

The Bobby Moore Fund for Cancer Research UK (Registered Charity No. 1089464) logo will continue to be carried on all kit worn by the club's Academy sides as well as on child replica strips.

Founded in 1971, Macron is based in Crespellano, near the Italian city of Bologna. In recent years, the company has rapidly expanded its portfolio of high-profile clients, and as well as Napoli also provides kit for Serie A clubs Bologna FC 1909 and Cagliari Calcio 1920.

Macron also manufactures high-quality playing and training wear for basketball, handball, volleyball and rugby. It has links throughout Europe and operates under the message - work hard, play harder.