A new range of merchandise inspired by Bobby Moore hits club stores this weekend with ten per cent of the retail sale of each item going direct to the Bobby Moore Fund for Cancer Research.

Among the BM6 range to be found at both the Stadium and Lakeside Stores are fleeces, polo shirts, T-shirts, jackets. There are also three limited edition ranges, numbered 1-544, including a 1958 shirt collector's box set evoking memories of the legendary No6's West Ham United debut half-a-century ago.

Commissioned as part of this summer's partnership agreement with the charity, the BM6 range evokes memories of Bobby's heyday and will help keep his name at the forefront of people's minds. In addition, the swing tickets attached carry important information about bowel cancer awareness.

It is not just this new range that is helping to raise money and awareness. The club has also helped increase the profile by devoting significant editorial coverage in matchday programmes and the club website.

For more information about the Bobby Moore Fund for Cancer Research UK (Registered Charity No. 1089464), please visit www.bobbymoorefund.org

Plus, with the termination of the relationship with XL Holidays, more space is being devoted on key club platforms to the Bobby Moore Fund. This includes the logo being added to the club's TV interview backdrops and through the LED perimeter advertising and 'big screen' video walls for Saturday's game.

The starting point for all of this was the prestigious pre-season friendly; the Bobby Moore Cup when £2 from each ticket sold was donated to the Bobby Moore Fund. The game marked 50 years since the legendary No6's debut and the decision was taken to retire Bobby's number 6 shirt in tribute. A stadium billboard featuring a solitary No6 also stands as a reminder of his lasting legacy while there are Bobby Moore Fund logos across two levels along the full run of the Dr Martens Stand.